80/20 Solutions | One-to-One Marketing

Can you currently name the 20% of your consumers that deliver 80% of your revenue?

Not so very long ago, marketing was largely a face-to-face event; a store proprietor would tell customers what was new, or point out products that they might like, usually based on personal knowledge of the customer’s needs and preferences.

Then, mass media enabled mass marketing (TV commercials, email broadcasts etc.). One message could be sent out to huge numbers of people, but it was hit or miss; the ability for marketers to ensure that their messages were heard by the right people was very limited.

Now, however, 80/20 Solutions makes it possible for your organization to use modern communications technology (particularly mobile phones and the Internet) to move back to a one-to-one model of marketing even as you reach out to potentially vast numbers of people.

That’s because, like that store proprietor, you can quickly learn what your customers need, and what they prefer, and tailor your messages to resonate with highly targeted groups of virtually any size. These consumers are more receptive to your messages because they quickly find out that you’re sending them information they actually want.

And you know what they want to hear, because they told you.

Even better, this more personal, targeted one-to-one marketing is extraordinarily cost-effective:

  • The 80/20 solution builds dynamic, ongoing customer profiles—your customers update them, so administration needs are almost nil.
  • Everything is done electronically, so production costs are very low compared to conventional print and broadcast media advertising.
  • Most activities are computerized and executed automatically, so the effect on workloads is minimized.
  • You know the price of every consumer contact, so it’s easy to control costs and ensure that every dollar is working hard.
  • Programs can be effectively scaled, repeated, and measured, so you can do more of what’s working and change what isn’t working—even in mid-stream.


In other words, this is a single, comprehensive marketing solution with the personalized feel that helps build relationships with customers with almost no restrictions on numbers.

Put simply, it’s the solution that almost any size business can afford to use—and can’t afford to ignore.