Consumer Insight Videos

We hit the streets to talk to consumers about how well their favourite brands know who they are.

80/20 Solutions delivers the kind of insight that marketers dream of. We can help you find the most valuable, the most influential, and the most willing people to spread your brand through their networks.

Tim Hortons Customer Interview

 We met a really kind lady who, like a few of us here, spends A LOT of money on coffee. Do you think the coffee company knows who she is? Or how much she's worth?

Starbucks Customer Interview

 This is Nora. She spends a lot of money on Starbucks coffee. In fact, she spends about $500 a year on Starbucks.

She doesn't think Starbucks knows anything about her. Do you know who in your database is worth the most to your brand?

IPath Customer Interview

We were out in Dundas Square in Toronto and ran into Ty who loves IPath.

IPath didn't rank too highly when we asked Ty to rate their ability to communicate.

Would you like to know who the Tys are in your database?