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"Yes way, Mark." We're not really surprised about Mark's reaction here. We're used to our clients sending true 1-to-1 emails that actually get read. So when Mark opens an email offering him the latest 'NSYNC album, he thinks it's a miracle. We think it's just good Digital Marketing. |
The way we see email is different than other ESPs. We see email as one tactic of your overall digital marketing mix (email, social, sms, contests, etc.)
So when we built our email tool, we were sure to include Dynamic Segmentation, Triggers, Automation, Transactional Messaging, and all sorts of other bells and whistles that provide REAL value.
We put them all into our system where you can track the effectiveness of your digital efforts (including email, social, SMS, contest, promotions, and surveys) so you have all of the most accurate information in one place.
Great, eh?
Learn how to send relevant emails and tie them into your other digital marketing tactics. Tour the 80/20 Marketing Control Center.