The 80/20 Marketing Platform

The 80/20 Marketing Solution

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Email  |  SMS  |  Social  |  Coupons  |  Loyalty  |  Consumer Scoring  |  Contests

Multiple tactics - All tied together in one wicked-awesome platform.

Tech-savvy consumers are active consumers—they don’t sit around waiting for your message to find them, they’re out roaming the online and social networking worlds on their computers and mobile devices. If you want them, you have to go out and get them.

And that’s why you need 80/20. It’s the online solution that powers your database marketing campaigns from end-to-end, giving you the effective, flexible, measurable marketing results your competition can only dream about.

  • Talk to your customers where and when they’re most receptive to your message, delivering relevant offers and communications at the right time, via their preferred channel (emails, or, text messages).
  • Engage them in the kind of rewarding relationship that builds loyalty.
  • Encourage an ongoing exchange of information that lets you pinpoint customers’ needs, desires, and concerns, creating exceptionally effective demographic segments for targeted campaigns.
  • Execute strategy with pinpoint accuracy.
  • Actually turn satisfied customers into enthusiastic advocates for your brand.

Whether you start from scratch or import your existing consumer data into our ready-to-go templates, 80/20’s unique web-based solution makes it surprisingly easy (and fast) (and cost-effective) to generate the kind of marketing programs that excite customers—and the kind of ROI that excites bean counters.

The Total Solution with Continuous Improvement Built In

There’s a good reason we say the 80/20 Solution is dynamic: the more you use it the better it gets.

Starting with the core of our proven 7-step methodology, you implement your targeted marketing strategy using our best practices templates. Those templates dynamically collect and collate consumer data using our innovative technology platform, and quickly provide critical feedback on any or every aspect of the program. The data can then be fed back into the strategic plan, showing you how to immediately improve your programs, and how to move each consumer group to the next level of value.

If you’re still not sure that 80/20 is for you, just ask yourself this: "What have your customers done for you lately?"