80/20 Solutions is a private software company headquartered in Toronto, Canada. A leader in on-demand software for marketers, the company has developed the proprietary Marketing Control Center [“MCC”] platform, which eliminates the complexity involved in deploying and managing interactive marketing campaigns.
80/20 Solutions has helped global corporations such as Pepsi, IMG, Hershey’s, Nokia, and Universal Studios to establish efficiencies, reduce time-to-market, and maximize marketing ROI through effective use of its MCC platform.
Interactive Marketing is the future!
In a recent study conducted by Forrester Research, "nearly 85% of the advertisers [said] that they plan to increase their online ad budgets this year, with the increases averaging 25%. Almost half of them plan to decrease spending in traditional advertising channels like magazines, direct mail and newspapers to fund the increases in online ad spending."