What is the MCC?

The Marketing Control Center [MCC] is an on-demand software platform that maximizes marketing ROI by allowing non-technical marketers to manage multi-channel marketing campaigns, build and segment dynamic communities, and get real-time visibility across all marketing activities – all within one intuitive and actionable dashboard.

Key benefits for marketers:

• Launch interactive campaigns faster and at a lower cost;
• Build more profitable relationships with your consumer community by precision marketing (automatically channeling the right message, to the right person, at the right time, via the right medium);
• Real-time visibility across all marketing activities combined with the tools to shift resources on-demand to the tactics and channels that are best driving results;
• Single software interface for all interactive marketing needs;
• Easily managed by non-technical users; and
• Tiered subscription plans based on usage with no up-front capital investment.