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Contest

Contests are an ideal way to build a database of consumers and capture permissions for future communications right at the point of registration. Contests are a highly popular and proven online customer acquisition vehicle which delivers an ROI far superior to that of traditional marketing channels.

Key Features:
  • Step-by-step tabbed wizard setup
  • Dynamic registration form builder
  • Integrated with Web Portal CMS for easy web site updating by non-technical staff
  • Random winner selection
  • Personalized automatic e-mail / SMS winner notification
  • Prize Management including multiple draw options [ex. Prize an hour, Prize a day, Grand Prize, Manual]
  • Prize Fulfillment Tracking
  • Automatically integrated with Community & Membership management area for real-time community building and privacy management
  • Tell-a-friend Viral Marketing component
  • Live contest monitoring, updating, tracking, and reporting

Benefits:
  • Contests are a great way to build and engage your permission-based community
  • Cost-effective management using the MCC’s self-serve dashboard
  • Ensure success by changing contest elements mid-campaign based on real-time tracking results
  • New Contests can be created and deployed quickly to take advantage of more recent market trends
  • Mobile provides instant call to action in out of home locations [ex. retail, POS, events, billboards, etc]
  • Increase participation by offering multiple channels for response [online and mobile]
  • Integrated with other MCC marketing tactics to deliver more comprehensive campaigns