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Contest
Contests are an ideal way to build a database of consumers and capture permissions for future communications right at the point of registration. Contests are a highly popular and proven online customer acquisition vehicle which delivers an ROI far superior to that of traditional marketing channels.
Key Features:
- Step-by-step tabbed wizard setup
- Dynamic registration form builder
- Integrated with Web Portal CMS for easy web site updating by non-technical staff
- Random winner selection
- Personalized automatic e-mail / SMS winner notification
- Prize Management including multiple draw options [ex. Prize an hour, Prize a day, Grand Prize, Manual]
- Prize Fulfillment Tracking
- Automatically integrated with Community & Membership management area for real-time community building and privacy management
- Tell-a-friend Viral Marketing component
- Live contest monitoring, updating, tracking, and reporting
Benefits:
- Contests are a great way to build and engage your permission-based community
- Cost-effective management using the MCC’s self-serve dashboard
- Ensure success by changing contest elements mid-campaign based on real-time tracking results
- New Contests can be created and deployed quickly to take advantage of more recent market trends
- Mobile provides instant call to action in out of home locations [ex. retail, POS, events, billboards, etc]
- Increase participation by offering multiple channels for response [online and mobile]
- Integrated with other MCC marketing tactics to deliver more comprehensive campaigns
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