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Loyalty Program
The MCC Loyalty Program tactic allows companies to run and manage robust points-based loyalty programs. Administration of point values, transaction processing / assignment of rewards to individuals, and fulfillment of prizing elements can all be automatically managed through the MCC. Participants can register online and access their point balance in real-time via the Internet or SMS. Points can be redeemed in a variety of innovative ways including auctions, contests, shopping, downloads, and coupons; opening the door to multi-channel programs that retain and reward your best customers, driving both in-store and online traffic, and offering tracking in real-time.
Key Features:
- Step-by-step tabbed wizard setup
- Dynamic registration form builder
- Integrated with Web Portal CMS for easy web site updating by non-technical staff
- Robust automated points management infrastructure
- Online / Mobile PIN code generation, entry, & validation [see PIN Code Manager]
- Integrated with multiple innovative prize redemption options [catalogue, contest, auction, coupon]
- Real-time individual point balance - accessible via online/SMS
- Easy prize updating and integration
- Integrated - 3rd party accessible - fulfillment area
Benefits:
- Loyalty programs are extremely popular and effective at increasing customer retention and lifetime value
- Cost-efficient management through the MCC’s self-serve dashboard
- Multiple redemption options increases participation rates
- Integrated with robust community and membership management tools for segmentation
- Loyalty program can be consistently optimized for ROI based on insights gained in the MCC Real-Time Analytics section
- Integrated with other marketing tactics to keep the loyalty program fresh for consumers
- Customizable, plug and play solution can eliminate years of development and tons of unnecessary costs
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