Survey
Surveys are an ideal way to build a database of preferences, specific to individual contacts. Surveys are a natural and logical extension to online contests. Highly popular with consumers, surveys provide the outlet for consumers to share their opinions on key topics such as new product development, marketing tactics, and brand perception.
Key Features:
- Step-by-step tabbed wizard setup
- Dynamic registration form builder
- Integrated with Web Portal CMS for easy web site updating by non-technical staff
- Dynamic question creation/editing
- Multiple answer formats
- Question Branching
- Mobile self-paced SMS response-driven questioning
- Live survey monitoring, updating, tracking, and reporting
Benefits:
- Surveys are a great way to profile and segment your community
- Cost-effective management using the MCC’s self-serve dashboard
- Surveys can be used to optimize marketing strategies including collecting data on purchase behaviour, new product launches, marketing campaign effectiveness, or branding impact
- Surveys show your community that you care about their opinions, which builds brand loyalty
- Mobile provides instant call to action in out of home locations [ex. retail, POS, events, billboards, etc]
- Increase participation by offering multiple channels for response [online and mobile]
- Integrated with other MCC marketing tactics to deliver more comprehensive campaigns
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